03
ABSURDE


Client
Client
Personal Project
Personal Project
Type
Type
Art Direction
Art Direction
,
,
Editing
Editing
Year
Year
2024
2024
About
About
"I have nothing to wear!" — a familiar thought in front of an overflowing closet. Most of our clothes sit unused, worn only once or twice, or not at all. This project flips the narrative of fashion magazines. Each page presents a wardrobe, highlighting for every item how many hours it has been worn and how many times it has been used. The result is clear: overconsumption is rampant, actual use is minimal. Through this visual manifesto, the work aims to raise awareness about textile overconsumption and provoke reflection on our purchasing habits.
"I have nothing to wear!" — a familiar thought in front of an overflowing closet. Most of our clothes sit unused, worn only once or twice, or not at all. This project flips the narrative of fashion magazines. Each page presents a wardrobe, highlighting for every item how many hours it has been worn and how many times it has been used. The result is clear: overconsumption is rampant, actual use is minimal. Through this visual manifesto, the work aims to raise awareness about textile overconsumption and provoke reflection on our purchasing habits.







Credits
Caroline Soufflet
Co-Artistic Director
Mickaël Llorca
Model
Quote
Credits
Caroline Soufflet
Co-Artistic Director
Mickaël Llorca
Model
Quote
