90 years of Elegance

In 2023, Air France celebrates 90 years of elegance. 90 years of technology, innovation and comfort in mid-air. 90 years of travel, gastronomy, design, haute couture, art and architecture. To celebrate this anniversary, Air France is unveiling a collection of five iconic dresses designed by Xavier Ronze, dress designer and head of workshops for ballet at the Paris Opera. Each dress interprets the airline's different strengths: aircraft and technology; uniforms and fashion; emblematic posters promoting its vast network; gastronomy and tableware; design and architecture. To highlight this collection, we created a 360° media and non-media campaign, in collaboration with AUDITOIRE, \Else and Mogul.